Will Fast & Furious Help Sell More Darts?
Chrysler sure hopes so, even though the Dart isn’t in the movie. Still, they’ve been pushing a big ad campaign to help associate the new FWD economobile with the big bad RWD muscle cars of the past. Dodge sold 8,099 Darts last month, their best month yet. But they need to do a lot better […] More »
The Dodge brand is a major player in the soon-to-be-released “Fast and Furious 6″ with the new Dodge Challenger and Charger playing major roles in the movie alongside a vintage Dodge Charger Daytona. To celebrate this partnership, Chrysler has launched a new microsite showing off the featured vehicles. The Chrysler Group has also produced a […] More »
Can you believe there have been six of these things? To be honest, I didn’t pay a lot of attention til they started featuring Mopars. The first one to really get my attention was the 1970 Road Runner featured in Fast and the Furious 3: Tokyo Drift. The new movie features this heavily modified 1969 […] More »