Question of the Week: Is it a good move to kill the SRT brand?
As the information in Chrysler’s 2014 5-year plan hit the web last week, the key piece of information was that the SRT brand was being consolidated into the Dodge brand – making the SRT Viper the Dodge Viper once again. Even though the high performance brand is being killed off, there will still be plenty […] More »
Fiat Chrysler announced its five year plan for the company—all of the news!—yesterday, and as you can imagine, there were some whoppers. For enthusiasts, the biggest news was the demise of SRT as a standalone brand—though it will still exist as a performance division within the company.
The SRT Viper Time Attack model allowed the Chrysler Group to reclaim some track records briefly held by the Chevrolet Corvette thanks to a specially tuned suspension setup, unique aero bits and a lower curb weight thanks to the fact that the Time Attack model is based on the base SRT Viper and not the […] More »
Although the SRT Viper saw an increase in sales in March 2014 to 67 units, sales have been slower than expected since the car was introduced in early 2013. Numbers peaked in June and July of 2013 with 97 and 94 units sold respectively and while the company didn’t expect to sell a thousand a […] More »
I have good news and I have bad news. The good news is that there will be a new Barracuda. The bad news is that it won’t be based on the Dodge Challenger. Think smaller, and … uh … pointier.