2013 Dodge Dart Configurator Goes Online
Dodge is betting that customization will be a big part of the Dart’s appeal. The sport compact will reportedly be available in 100,00 combinations between multiple trim levels, exterior colors, wheel choices, interior options and Mopar aftermarket accessories. At launch the Dart will be available in five trims: the base SE, SXT, Ralley, Limited and RT. Standard on all trims is a reconfigurable digital instrument panel. Other features either standard or optional depending on trim level include Bluetooth, power accessories, dual-zone climate control, and an 8.4-inch touchscreen.
They don’t allow you to completely mix and match though, as my attempt to build an orange Dart with lime green interior piping was soundly thwarted.