Dodge Demon Developmental Logos on Display
Dodge/SRT exterior designer Mark Trostle shows off potential logos for 2018 Dodge Challenger SRT Demon.
Mark Trostle is the Head of Exterior Design for Dodge and SRT, so he had a major part in creating the menacing look of the 2018 Challenger Demon. He is also an active Instagram user, frequently showing off his own White Knuckle Demon, but recently, he shared some artwork of the 840-horsepower Challenger logo in development – giving us a look at the many possible faces of America’s most-powerful production road car.
If You Know, You Know
Since FCA first began teasing the 2018 Dodge Challenger SRT Demon early last year, the car was marketed with the mysterious slogan and hashtag of “If You Know, You Know. Former Dodge boss Tim Kuniskis says that they went with that slogan for the rollout because the Demon is a car that many people will not be able to pick out of a lineup, but those who can – know just how wicked of a car it is.
The 2018 Dodge Challenger SRT Demon doesn’t have a great many logos around the exterior. In fact, nowhere on the outside of the car does it actually say Demon and that was part of the whole “if you know, you know” approach. Fortunately, the easily-recognizable badges on the fenders make it very clear that this isn’t an “average” supercharged Challenger.
The Demon Head
What might look like the Hellcat head logo during a quick glance by someone who “does not know”, is actually the face of the Dodge Demon. The Hellcat inspiration is clear, but with the human-like face, the horns and the big fangs, this is clearly more than an angry cat.
However, Dodge didn’t just whip up a logo based on the Hellcat head and call it a day, instead, the designers came up with dozens of possible Demon head logos and the image above – shared by Mark Trostle on Instagram – shows many of those designs.
As you can see, some are more human-like while others take on a more cat-like design. Many are slight variations of each other and one even ties in the horns of a Ram – tying in the old school connection between Dodge and Ram Trucks. One kind of looks like Abe Lincoln with horns and another is clearly inspired by the Scat Pack wheeled bee.