Dodge Drops Fast 9 Commercial with Classic and Modern Muscle
Dodge Charger Hellcat is joined by a classic in the movie and many modern muscle cars in this new ad.
The Dodge Charger or Challenger has played a key role in all eight of the Fast and Furious series movies, now being referred to as the “Fast Saga”, and when the ninth installation of the series hits theaters on June 25, Mopar muscle cars will once again be heavily featured. To showcase the automakers connection to Fast 9, and to show off their lineup of high performance machines, the Dodge brand has rolled out a new 60-second spot titled “Superpower”.
This video, which went live on the official Dodge YouTube channel this past weekend, combines clips from the movie with footage of various Challenger, Charger and Durango models in action. The result is an action-packed ad that fits perfectly with the theme of the brand and the movie series.
“’Fast & Furious’ heroes don’t wear capes, they drive muscle cars,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “With Dodge, horsepower is our superpower, and Dodge and the Brotherhood of Muscle have become central characters in the enduring ‘Fast & Furious’ family, racing high-octane joy to generations of performance enthusiasts and cementing America’s muscle car brand as a key component of this iconic film franchise.”
Dodge in Fast 9
The press release that accompanied the information on the Dodge Superpower commercial points out that the Charger SRT Hellcat Widebody, but if you follow modern Mopar news, you likely knew that. During the early stages of filming, stars of the movie had posted pictures on Instagram of the modern Charger with a Demon-style hood scoop. That led many to believe that Dodge was working on a Demon version of the Charger, but it looks like it is simply a modified version of the non-Redeye Hellcat Widebody.
In addition to the modern Dodge Charger SRT Hellcat Widebody, shown at the top of the piece mid-flight, Fast 9 will also feature a very unique 1968 Dodge Charger, with a Hellcat engine mounted behind the driver’s seat. The car reportedly cost upwards of a million dollars to build, but it is a running, driving mid-engine 1968 Dodge Charger. There will also be an appearance by the supercharged Charger from the first movie.
The mid-engine images shown here were captured in this YouTube video.
Superpower
In the new commercial, the Dodge Charger SRT Hellcat Widebody from Fast 9 is shown in action, but there many other modern Hemi-powered machines beyond those from the movie. A few clips from the movie are mixed in with a collection of high performance driving clips showing the Charger and Challenger doing burnouts, drifting and generally just tearing up the streets.
To some Toyota Prius drivers, this commercial might seem even more ridiculous than the movie itself, but when you consider the fact that all three modern Mopar vehicles come in at least one 700-plus horsepower variation, this commercial makes perfect sense.
You can watch the 60-second version of the spot below, while a 30-second version will run on television.
As for Fast 9, it debuts in theaters around the United States, June 25, 2021.