Dodge Drops Fast 9 Commercial with Classic and Modern Muscle

Dodge Charger Hellcat is joined by a classic in the movie and many modern muscle cars in this new ad.

The Dodge Charger or Challenger has played a key role in all eight of the Fast and Furious series movies, now being referred to as the “Fast Saga”, and when the ninth installation of the series hits theaters on June 25, Mopar muscle cars will once again be heavily featured. To showcase the automakers connection to Fast 9, and to show off their lineup of high performance machines, the Dodge brand has rolled out a new 60-second spot titled “Superpower”.

This video, which went live on the official Dodge YouTube channel this past weekend, combines clips from the movie with footage of various Challenger, Charger and Durango models in action. The result is an action-packed ad that fits perfectly with the theme of the brand and the movie series.

“’Fast & Furious’ heroes don’t wear capes, they drive muscle cars,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “With Dodge, horsepower is our superpower, and Dodge and the Brotherhood of Muscle have become central characters in the enduring ‘Fast & Furious’ family, racing high-octane joy to generations of performance enthusiasts and cementing America’s muscle car brand as a key component of this iconic film franchise.”

Dodge in Fast 9

The press release that accompanied the information on the Dodge Superpower commercial points out that the Charger SRT Hellcat Widebody, but if you follow modern Mopar news, you likely knew that. During the early stages of filming, stars of the movie had posted pictures on Instagram of the modern Charger with a Demon-style hood scoop. That led many to believe that Dodge was working on a Demon version of the Charger, but it looks like it is simply a modified version of the non-Redeye Hellcat Widebody.

In addition to the modern Dodge Charger SRT Hellcat Widebody, shown at the top of the piece mid-flight, Fast 9 will also feature a very unique 1968 Dodge Charger, with a Hellcat engine mounted behind the driver’s seat. The car reportedly cost upwards of a million dollars to build, but it is a running, driving mid-engine 1968 Dodge Charger. There will also be an appearance by the supercharged Charger from the first movie.

The mid-engine images shown here were captured in this YouTube video.

Superpower

In the new commercial, the Dodge Charger SRT Hellcat Widebody from Fast 9 is shown in action, but there many other modern Hemi-powered machines beyond those from the movie. A few clips from the movie are mixed in with a collection of high performance driving clips showing the Charger and Challenger doing burnouts, drifting and generally just tearing up the streets.

To some Toyota Prius drivers, this commercial might seem even more ridiculous than the movie itself, but when you consider the fact that all three modern Mopar vehicles come in at least one 700-plus horsepower variation, this commercial makes perfect sense.

You can watch the 60-second version of the spot below, while a 30-second version will run on television.

As for Fast 9, it debuts in theaters around the United States, June 25, 2021.

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Patrick Rall

"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

Rall can be contacted at QuickMirada@Yahoo.com

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