Dodge Hornet Acapulco Gold Paint Color Is Named After a Certain Marijuana Strain

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Dodge Hornet Acapulco Gold

The name of this particular Dodge Hornet hue should ring a bell with some folks, though we aren’t judging if it does.

Throughout the course of the history of the automobile, automakers have come up with some rather intriguing paint colors – as well as interesting names for them. Perhaps more than most, the Mopar conglomerate has churned out an array of uniquely named hues throughout its own history, including legendary colors like Plum Crazy and Panther Pink, and continues to do so today. That tradition continues with the brand new Dodge Hornet, which can be finished in a color named Acapulco Gold – something that may or may not ring a bell, depending on what sort of hobbies you enjoy.

We say this because Acapulco Gold isn’t just the name of this optional, $595 paint treatment available for the Dodge Hornet – it’s also the name of a rare marijuana strain that’s quite famous among, well, folks that partake in those sorts of things, apparently. It’s considered to be one of the finest out there, a bit of a luxury that produces motivating and energizing effects. However, Acapulco Gold is named that for a very good reason, too – it hails from Acapulco, Mexico, and its hairs make it resemble a gold nugget.

Dodge Hornet Acapulco Gold

However, this is apparently not just any old strain of the good stuff – Acapulco Gold has been around since the 1960s, and it has become the stuff of legend over that time span, with quite a few ties to American culture, it seems. The ganja has been mentioned in books ranging from Roberto Bolaño‘s novel The Savage Detectives to Norman Spinrad‘s book Bug Jack Barron, and even L. Ron Hubbard‘s Mission Earth novels, not to mention numerous movie and music references.

Dodge Hornet Acapulco Gold

As for whether or not Dodge knew what it was doing here, well, that much is currently unclear. But given the automaker’s history of coming up with funny, clever color names, not to mention advertising campaigns, we certainly wouldn’t be surprised if they intentionally named this particular color after, well, a type of weed. After all, with many states continuing to legalize it recreationally, marijuana enjoys a far better reputation than it did just a few decades ago, when it was considered to be just another evil illegal substance that would turn our brains into scrambled eggs. Whether or not this unique color makes the Dodge Hornet more appealing to some, well, that remains to be seen, however.

Photos: Dodge

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Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.


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