Mopar Shows Off the First Ram Headed to SEMA

By -


While the massive indoor Mopar display at next week’s 2013 SEMA Show in Las Vegas will have dozens of modified Chrysler Group vehicles, the company offered a small group of journalists a sneak peak at a handful of these vehicles – including the gorgeous Ram 1500 “Sun Chaser” shown here with Chrysler Group design boss Mark Trostle.  Finished in a gorgeous Orange Blast exterior paint and accented a variety of black hues (both matte and gloss), this Ram 1500 is clad with a collection of accessories that are either currently available or being considered for production to allow this beast to stand out at the packed SEMA Show.

This Ram 1500 is powered by the 5.7L Hemi that announces its presence through a Mopar Performance cat-back exhaust system while a Mopar suspension setup allows this truck 2 more inches of ground clearance.  Also from the current Mopar catalog is the great looking “power bulge” hood, front tow hooks, black side step bars and a spray in bedliner.  On the inside, the Ram Sun Chaser features lots of Orange Blast trim, Katzkin leather seats (with Orange Blast stitching), door sill guards and Mopar floormats.

Once Mopar had added some items that are currently available, the design team took to adding features that are not yet available but provided that the company sees enough interest – these items could soon arrive in the Mopar catalog.

First up, Mopar added a new roof rack that features adjustable support rails that allow for a range of differently sized objects to fit comfortably and to show off how big of an item this rack will hold, the Ram Sun Chaser is fitted with a large surf board – with hooks to allow this rack system to hold four surf boards at one time.  Next, Mopar has designed a conceptual tailgate seat the folds out to allow for a more comfortable place to sit than just the ribbed plastic of the inner tailgate liner.  Mopar then added a set of 17 inch beadlock rims wrapped in proper offroad duty tires with a set of matte black wheel flares added to the front and rear to prevent these beefy wheels and tires from sticking out too far.


The final – and most unusual – concept item added to the Mopar-modified Ram Sun Chaser is the new RamBox shower system.  As you can see in the image above, this shower system clips onto the door of the RamBox and this would allow those who get a bit dirty when enjoying nature to rinse off before climbing back into their Ram truck.

In the long run, I could definitely see the wheel flares, the beadlock rims, the tailgate seat and the roof rack system showing up in the Mopar catalog while the innovative RamBox shower serves as the long shot of the group.

"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

Rall can be contacted at [email protected]

Comments ()