Ram 1500: The New Super Luxury Pickup
Ram truck interiors have become proper competitors to the most expensive luxury sedans in America.
If you owned or spent much time in a Dodge Ram truck from the 1980s or early 1990s, you likely recall how bare-bones those cabins were 30 years ago. Bare metal door frames with vinyl-wrapped cardboard was the norm, perhaps with a minimal vinyl-wrapped pad on the dash that matched the vinyl bench seats. If you were lucky, it had air conditioning and a cassette player, but the odds are good that it did not.
Fast-forward to 2019 and over the past 30 years, the Ram 1500 has grown to offer interiors that are comfortably compared to the cabins of the priciest European luxury sedans. The Detroit Free Press recently spoke with Ryan Nagode, head of Ram truck interior design for FCA and he offered some insight into the plush cabin of these still-tough trucks.
Nagode on the Laramie Longhorn
The Laramie Longhorn package for the 2019 Ram 1500 offers premium appointments like no other truck on the market, with every premium feature that you could ask for and leather from head-to-toe. This includes real wood trim with the Laramie Longhorn hand-branded into the portion over the upper glove box, saddle-bag-style seat-back compartments and other western-themed trim throughout the cabin. The seats are heated and cooled, the infotainment system features and class-exclusive 12-inch touchscreen and the 19-speaker Harman Kardon system is second-to-none.
If the Ram 1500 Laramie Longhorn isn’t the most luxurious truck on the market, it is most certainly one of them.
“We want the truck to have soul, so you feel like you’re buying something that was crafted uniquely for you,” Nagode said to Detroit Free Press. “Authentic” materials, such as zinc badges on the Laramie’s floor mats and center console, are important, Nagode said. “We love it when there’s a little variation in the leather and wood. We tell owners there will be some marks, and the materials will age naturally, like a baseball glove.”
No longer does having a luxurious ride require someone who needs a truck for their daily tasks to have a second vehicle, as the 2019 Ram 1500 Laramie Longhorn offers the functionality of a proper half-ton truck and an interior layout that would be right at home in a premium European luxury sedan.