Ram Introduces Sand-colored Power Wagon at 2018 Texas Auto Show
Power Wagon has 14.3 inches of ground clearance, 33-inch tires, 12,000-pound winch, sway bar disconnect & locking diffs.
Last year, more than two million people made their way out to the Texas State Fair in Dallas. Many of them probably showed up so they could take a ride on the 212-foot-tall Texas Star Ferris wheel or take a picture standing next to “Big Tex,” the 55-foot-tall official greeter to fairgoers. Then again, given how much Texans love trucks and SUVs, there’s no doubt the Texas Auto Show generated a good portion of those attendance figures.
This year, the Texas Auto Show, which launched in 1913, features roughly 400 models from manufacturers including Ford, Chevrolet, Toyota, GMC, and Ram. Many of those are inside giant exhibition halls. The others are outside in the “Truck Zone,” 175,000 square feet of exhibits, displays, and interactive events. That’s where FCA kicked off the Texas Auto Show media day and introduced the 2019 Ram 1500 Rebel 12, 2018 Ram 2500/3500 Heavy Duty Longhorn Ram Rodeo Edition, and 2018 Ram Power Wagon Mojave Sand.
2019 Ram 1500 Rebel 12
It’s only logical that this truck exists. The 1500 is all-new for 2019. The Rebel is a badass niche model with attitude and presence. Luxe trucks with tons of features and creature comforts are big business these days. So, it makes perfect sense that Ram now offers all of the Rebel’s capabilities along with the trick infotainment (namely the stunning 12-inch Uconnect 4C touchscreen) and high-end features available in some of its other 1500 models.
The exterior is what we’ve come to expect from the Rebel: a lift, 33s, locking rear diff, skid plates, and tow hooks. The inside is what sets the Rebel 12 apart from its regular sibling. The seats are covered in leather and heated in the front row. Engineers surrounded those with the new 900-watt, 19-speaker Harman Kardon surround sound package, which Ram calls “the finest audio system ever available in a pickup.” Then there’s the 12-inch Uconnect 4C touchscreen with navigation and SiriusXM with 360L on-demand content. That’s what puts the “12” in Rebel 12 and makes it a best-of-both-worlds truck. And we have no doubt that that slick tech is also going to bring customers into Ram dealerships when the Rebel 12 goes on sale, with prices starting at $46,990.
2018 Ram 2500/3500 Heavy Duty Longhorn Ram Rodeo Edition
Ram reportedly sold 56,447 vehicles in September. Dealers moved more than 36,000 Ram 1500s, contributing to Ram’s best September light-duty retail and total sales ever. The automaker would probably say those figures come from the fact that it listens to its customers. Fair enough. But Ram’s success also stems from the brand’s ability to speak to its customers. One of the ways it does that is by aligning itself with the industries and terms that are familiar and important to certain truck buyers. For instance, Ram Nation is about helping Americans who have been victims of natural disasters. For farmers, there are Ram Certified Agriculture Dealerships and even pickups and chassis cab trucks available in Case IH Red and New Holland Blue.
Now there’s the 2018 Ram 2500/3500 Longhorn Ram Rodeo Edition. What yells “Truck!” at potential buyers more than a rodeo-themed heavy duty pickup? Based on the Laramie Longhorn, the Ram Rodeo Edition mixes upscale materials with features that are useful for hauling heavy loads.
It’s dressed in body-colored bumpers and side-steps, and “LONGHORN” tailgate badging. Six colors are available: RV Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red, and Granite Crystal Metallic. Single-rear-wheel 2500s and 3500s come with 20-inch aluminum wheels; painted wheel pockets are optional. The 3500 duallys get 17-inch polished aluminum wheels. A skid plate package protects the underbelly from rough ranch terrain.
For towing, the Ram Rodeo Edition offers a load-leveling rear air suspension, a bed-view camera, and a fifth wheel/gooseneck trailer prep package. Getting into the cargo box is easier thanks to a Mopar bed step.
Ram Introduces Sand-colored Power Wagon at 2018 Texas Auto Show continued…
