Want a new Black R/T Durango
Veteran
Joined: Dec 2013
Posts: 373
Likes: 1
From: Michigan
you're focusing on the wrong things. Don't focus on manufacturer's suggested retail price. Focus on invoice price.
All Star
Joined: Nov 2013
Posts: 844
Likes: 1
From: Houston, Texas
Dealer gave me $ 4700 off of the one I built online. For 40,770 I got the R/T with tow pkg, sunroof, tech package, nav, and 60/40 bench. I have seen some offer 5300 off but I think they are not counting the 995 delivery charge
Veteran
Joined: Dec 2013
Posts: 297
Likes: 0
From: Staten Island, NY
if you get incentives on top of that, and delivery charge included already, that is 1 awesome price!
Rookie
Joined: Nov 2012
Posts: 91
Likes: 0
From: Midlothian VA
Is that for an AWD or RWD?
Captain
Joined: Apr 2013
Posts: 602
Likes: 1
From: Arnold, Maryland
[QUOTE=mcfarl58;3111398]
There is something called holdback (which they don't have to tell you about) and they actually pay much less. Negotiate away from there ignoring financing and trade in and everything else. [QUOTE]
You'll also see several hundred bucks for dealer prep and advertising, both of which are also negotiable, unless those have been rolled into the overall "invoice price."
In today's car store each function is its own profit center, i.e. new cars, used cars, on-line sales, parts, service, etc. are separate from each other and each has to make a profit.
In the old days everything was tossed into one bucket and what was left over at the end of the month after expenses was the dealership's profit. Under the old system new car sales covered any losses from the rest of the dealership.
Now that everyone must make a profit it allows the new car sales guys to offer lower prices because they don't have to pay for any losses anywhere else. OTOH, it explains why service prices etc. have increased so much -- they got to make a profit because they don't have new car sales to bail them out. Simple math, simple accounting and more accountability and pressure for unit managers. Perform or else.
There is something called holdback (which they don't have to tell you about) and they actually pay much less. Negotiate away from there ignoring financing and trade in and everything else. [QUOTE]
You'll also see several hundred bucks for dealer prep and advertising, both of which are also negotiable, unless those have been rolled into the overall "invoice price."
In today's car store each function is its own profit center, i.e. new cars, used cars, on-line sales, parts, service, etc. are separate from each other and each has to make a profit.
In the old days everything was tossed into one bucket and what was left over at the end of the month after expenses was the dealership's profit. Under the old system new car sales covered any losses from the rest of the dealership.
Now that everyone must make a profit it allows the new car sales guys to offer lower prices because they don't have to pay for any losses anywhere else. OTOH, it explains why service prices etc. have increased so much -- they got to make a profit because they don't have new car sales to bail them out. Simple math, simple accounting and more accountability and pressure for unit managers. Perform or else.