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I own a truck because I use it as a truck. I was known for saying this in the 2nd Gen forum so now I'll say it here: Trucks are for hauling cargo, not for hauling ***. My truck can haul 4,000lbs very efficiently versus my Mazda 3; however, the Mazda is perfect for smaller loads; is easier to handle; and is more fuel efficient based on its intended purpose.
Perhaps you should rethink the reason you own a truck and why the trucks MPG is a concern.