We all know the branding change. The "trucks" are not Dodge, they are the "Ram" brand. I just noticed on Jameson 2011 truck the rear badge no longer says "Dodge"

https://dodgeforum.com/forum/4th-gen...-debadged.html

 

Yup my R/T was a late production 2010 and her badge doesn't say Dodge. I still think the whole idea is a little odd. I bet by the next time Chrysler changes hands they'll be back to being Dodges.

 

Your'e right, I just went out and checked mine and it does have DODGE across the top of it. I never really noticed it before.

 

 

its true. i have a broken front axel that is being replaced at the moment on my 09 ram. i had to contact chrysler to get it resolved....and then sent me to the RAM department, not dodge. it has its own seperate thing now

 

Mine was built fairly late in 2010 (June) and it does have the 'Dodge' on the rear badge. Wonder when they switched?

Rob

 

Yes, my April 2010 build also has "Dodge" on the tailgate badge. Supposedly Fiat decided early on that the truck division was going to be sold after the banruptcy and buyout dust settled, and they wanted to spin off the trucks from the Dodge car product line. By eliminating any reference to Dodge, the new owner could simply keep crank'n out Ram trucks (the new Hyundai Ram!) and then rebrand in subsequence years. They didn't forsee there was almost no market for the truck division. Most auto makers were equally strapped for cash and those big enough to comtemplate such a move already had a truck division. I think Fiat also discovered the truck division was the only one making money for the company among the acquisitions. It looks like Fiat has reversed that decision and gradually reinstating the Dodge brand on the trucks.

 

Wonder what the inside says now? There were a couple of places where it said Dodge before, up on the useless sunglasses indention above the radio and in the back of the console without any rear button options.