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Florida high school using Ram Trucks logo

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Old Feb 17, 2010 | 03:52 PM
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Default Florida high school using Ram Trucks logo

Lake Mary High School in Lake Mary, Florida is infringing on (Dodge) Ram’s logo. The trademarked badge Chrysler currently adds to all its trucks is the exact same goat as the Lake Mary Rams use for items such as uniforms, stationary, and courtyard benches. So the issue here is not who owns the rights, but instead how the rights are being handled...Chrysler was not happy and instructed Lake Mary High to change its insignia...Between now and June 15th, the school needs to change everything from its letterhead to its gymnasium floor.
SOURCE: http://motobullet.com/news.php?id=10142

It's kind of an unfortunate story. Chrysler can't have people using one of its logos without rights, but it's also bad to get a school deeply involved.
 
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Old Feb 17, 2010 | 08:36 PM
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Hmmm might not be a smooth move...Kids from that school prolly wont be buyin a dodge anytime soon.
 
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Old Feb 17, 2010 | 10:00 PM
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I think it is a little off for Chrysler to do. They are kinda getting free publicity for someone using the logo like that.

Hell, just about every high school uses a logo from someone else just because it is easier. Just change the color.
 
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Old Feb 17, 2010 | 10:05 PM
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my high school was the Rams as well. our hockey team had a dirivation of the dodge ram logo and we checked with dodge first. they basically told us what had to be done to avoid legal issues.
 
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Old Feb 18, 2010 | 08:25 AM
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I think it's fargin' ridiculous (and that's diculous twice)!

Most companies make all kinds of giveaway chit with their logo on it to get the name recognition. I can understand issues where someone is selling a product with the logo on it, but hell, if it's a damn school emblem, what the hell?

I think given the state that Chrysler has been in ever since old Lee Iaccoca retired, they have more important things to worry about...
 
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Old Feb 18, 2010 | 11:44 AM
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I've seen many high school logos that looked just like the NFL teams... what about those?
 
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Old Feb 18, 2010 | 12:10 PM
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They just screwed themselves out of countless dollars worth of free advertising. I mean, hell, anyone with half a brain knew Chrysler wasn't giving them money or anything else that would make the school want to do that, so mess with it?

I know if someone wanted to take my Honey Bee logo and slap it on a few hundred kids' backs, more power to them. It didn't cost me a dime and I'm getting my logo out there.
 
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Old Feb 18, 2010 | 01:48 PM
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Couldn't the school just slightly alter the logo, rather than going through the trouble of completely replacing it?
 
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Old Feb 19, 2010 | 08:53 PM
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I played football against them back in High School.
 
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Old Feb 20, 2010 | 12:24 AM
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Originally Posted by Jr. Mechanic
Couldn't the school just slightly alter the logo, rather than going through the trouble of completely replacing it?
Right???????????????????????
 
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