By Patrick Rall
While production for the 2014 Ram 1500 will begin soon, the Chrysler Group has announced a new trimline package for the Ram 1500 with a sinister look and an affordable price – the new Ram Black Express. Building on the success of the low cost Ram 1500 Express, the Black Express package coats nearly the entire exterior in gloss black to give this truck a dark, aggressive personality with some high tech goodies from more expensive trimlines completing the look.
The 2013 Ram 1500 Black Express is an exterior appearance package adding a touch of functionality with a price (according to the RamTrucks.com configurator page) of $1,495. That price adds a black front fascia with black filler, a black grille surround with black honeycomb and a black Ram’s head logo, black headlight bezels, a black rear bumper, black rear badges, a black Ram’s head logo on the tailgate, black trimmed taillights and black 20 inch wheels. To provide a touch of that aftermarket look, the Black Express doesn’t come with any side badging on the doors or fenders but it does feature the chrome dual exhaust package standard on all Express models.
The goal was for the Ram Black Express to be the baddest looking factory truck on the market today. Mission accomplished.
“Ram Trucks are known for their bold, in-your-face presence,” said Reid Bigland, President and CEO – Ram Truck Brand. “The new Black Express takes Ram’s aggressive good looks to an all new sinister level by ‘blackening out’ the entire truck while maintaining a great price.”
Like the traditional Ram 1500 Express, the Ram Black Express comes with a standard 5.7L Hemi V8 sending 395 horsepower and 410lb-ft of torque to the wheels via a 6-speed automatic transmission. Buyers can pick between the Regular Cab, Quad Cab or Crew Cab configuration with either rear wheel drive or all wheel drive.
“With HEMI® power and sport-truck styling, the Ram 1500 Express has been one of our most popular models,” added Bigland. “Young and first-time buyers expect to get a lot for their money. Ram 1500 Express gives them great looks along with HEMI® horsepower, torque, towing and payload, in a choice of cab sizes — all at a fantastic price.”
Chrysler expects that the first examples of the 2013 Ram 1500 Black Express will reach dealerships before the end of this month and considering how quickly the 2013 model year is coming to an end – I wouldn’t wait long if you want to get your hands on one of these great looking Black Express pickups. This truck should be just the thing that Ram needs to help close out the 2013 model year strong as it is one awesome looking truck with a ton of power – and a low price.