By Patrick Rall
The Chrysler Group has just announced that the 2014 SRT Viper will feature the unique light blue shade shown above, bringing a new color to the Viper’s option sheet unlike anything offered in the past. The only problem is that the company doesn’t have a catchy name for the new Viper blue paint option so the DriveSRT website has a page asking for Mopar fans to offer up submissions on what to call this new color. Chrysler has put together a panel of judges who will pick their favorite three options for the 2014 Viper light blue paint code and then have fans vote on their favorite on DriveSRT.com. The person who submits the winning paint name will not only get to brag to their friends until the end of time that they named a Viper exterior paint color but as a special thanks – SRT will send the winner and a guest to the Rolex 24 at Daytona International Speedway next January.
“ ‘The SRT Viper Color Contest’ gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said Ralph Gilles, President and Chief Executive Officer – (SRT) Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. “Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”
In addition to winning the trip four day, three night trip to Florida to watch the Rolex 24 endurance race, the winner (and guest, of course) will receive a $600 Visa gift card to cover expenses while in Daytona, SRT Viper Hospitality Suite passes, garage paddock passes and a exclusive meetings with members of the SRT design team and race team. To ensure that no one mistakes who the winner is there with, the person who names the new Viper blue shade and his or her guest will be clad in SRT team apparel including an SRT Viper race team hat, shirt and jacket. The total value of the grand prize is $2,800 and to recognize those three finalists who submit the names that are voted on by the fans, SRT will send them a Viper based speed form sculpture in the new blue hue.
If you have a great name in mind for this new 2014 Viper color, click here to head to the DriveSRT.com website to fill out your entry form. Act quickly, as the first person who submits a name will get credit for it so the quicker you get your entry submitted, the better chance that you have of someone else not claiming it as their own.