Question of the Week: Is it a good move to kill the SRT brand?
As the information in Chrysler’s 2014 5-year plan hit the web last week, the key piece of information was that the SRT brand was being consolidated into the Dodge brand – making the SRT Viper the Dodge Viper once again. Even though the high performance brand is being killed off, there will still be plenty […] More »
This week’s Truckin Fast Wednesday clip features a 1998 Dodge Ram 2500 racing on an 8th mile drag strip against a 4th generation Dodge Viper SRT10 Roadster. At first, that probably sounds like a race that will end up in a Viper handing out a good, sound beating but when you factor in a heavy […] More »
The SRT Viper Time Attack model allowed the Chrysler Group to reclaim some track records briefly held by the Chevrolet Corvette thanks to a specially tuned suspension setup, unique aero bits and a lower curb weight thanks to the fact that the Time Attack model is based on the base SRT Viper and not the […] More »
Although the SRT Viper saw an increase in sales in March 2014 to 67 units, sales have been slower than expected since the car was introduced in early 2013. Numbers peaked in June and July of 2013 with 97 and 94 units sold respectively and while the company didn’t expect to sell a thousand a […] More »
In the world of watching drag racing, the only thing better than watching a Dodge tear apart a Ford, Chevy or import brand is watching a pair of classic Dodge performance cars going head to head. This week’s Mopar Muscle Thursday clip features one such race, with a seriously built 1968 Dodge Charger racing overseas […] More »