For me it was price and comfort. When I bought they were trying to sell and I got it for around 26K.
It rides like a car and it's very quiet in the cab (good exhaust).
The lifetime powertrain warranty figured into my decision too, but not in comparision to other brands - it was because in general dodge transmissions have really sucked and I wouldn't have bought a Dodge without that warranty.
While it does have a lot of HP and TQ, it tows less than the competition in almost every configuration. That makes all those numbers pretty useless for all but the boy racer types.
Last edited by oldjeep; 07-23-2009 at 01:02 PM.