Yep, it's dead. But they have been built on the Ram platform for the last couple generations. They have got too big and too little to distinguish them the Ram. Last year, in 2010, I posted sales prices for an identically equipped Ram and Dakota and the Ram was $2000 cheaper than the Dakota. I don't know what the marketing plan was for Dakota, but it wasn't good. One thing FIAT has said they have plans for, is a true compact pickup to replace the Dakota. If it's the size of the original compact pickups, and not overpriced, I think it'd be a winner.