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Category: SRT Brand

Chrysler engineer killed while driving a 2013 SRT Viper

Chrysler engineer killed while driving a 2013 SRT Viper

Earlier this week, a bright red 2013 SRT Viper base model wearing manufacturer’s plates and driven by Chrysler engineer Martin Morse was the first new Mopar supercar to wreck on public roads.  The accident occurred in Hartland Michigan, about a half hour or so north of downtown Detroit.  Sadly, due to the severity of the […] More »

By: | April 20, 2013


SRT Color Kitchen: Hue like?

SRT Color Kitchen: Hue like?

Colors like Plum Crazy and Stryker Red aren’t cooked up by a stroke of luck. Automotive colors are created through a process that considers the vehicle, its purpose and the inspiration behind the color. It also examines outside influences like consumer products and color technology to design colors that are appropriate to each car or […] More »

By: | April 18, 2013



Sergio Marchionnes custom Dodge Challenger SRT8 sells for $175k

Sergio Marchionnes custom Dodge Challenger SRT8 sells for $175k

This past weekend, Chrysler and Fiat CEO Sergio Marchionne sent his personally owned 2011 Dodge Challenger SRT8 to Palm Beach Florida for the Barrett Jackson Auto Auction with the proceeds of the sale being earmarked for the United Way of Detroit.  In addition to being a special auction because this car was owned by one […] More »

By: | April 10, 2013


Gilles confirms next gen Challenger for 2014 New York debut

Gilles confirms next gen Challenger for 2014 New York debut

While no details about the car itself have been offered, SRT boss Ralph Gilles has confirmed that the next generation Dodge Challenger will make its grand debut at the 2014 New York International Auto Show roughly one year from now.  Based on the timing of a late March or early April 2014 debut of the […] More »

By: | April 4, 2013



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