Dodge has rolled out another new commercial and while this 30 second spot for the 2016 Challenger might be the least informative of any modern Mopar commercial – it is likely one of the coolest.
Unlike other commercials that talk about the specs of a vehicle, how they stack up against the competition and/or current discounts running for the vehicle in question, this new Dodge Challenger ad – titled Performance Art – doesn’t have a narrator and there are only four written words in the entire commercial.
Instead of words and information, this Challenger ad begins by showing the back of a new Mopar muscle car right as it begins to do a burnout. As the burnout continues, the camera pans out so that we can see the massive smoke show created by what looks and sounds like a Hellcat Challenger. As the smoke fills the room and begins to rise towards the ceiling, the smoke in the middle forms to create Ronnie James Dio’s metal horns followed by the line “Unleash your inner badass”.
"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.
"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.
"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.
"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.
"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.
