Dodge Returns to the Woodward Dream Cruise in Fantastic Fashion
Dodge teamed up with the Modern Street Hemi Shootout to give Mopar fans a place to watch the Dream Cruise craziness.
Dodge hasn’t been formally involved with the Woodward Dream Cruise since 2016, when the parking area that the company had used for years at the corner of 13 Mile Road and Woodward Avenue was redeveloped as part of a local hospital complex. Fortunately, during the past two years without a proper Dodge display, the Modern Street Hemi Shootout series has had a huge all-Mopar parking area in the portion of the cruise route known as “The Loop.”
In 2017 and 2018, series organizer Dan VanHorn has done an awesome job of giving Mopar fans a place to check out a ton of their favorite cars in one place, while offering those with cars to show off a place to park. I have parked my car there for each of the past few years and it is a great location, as the Pontiac portion of the route has the craziest on-street action, but the features of the Modern Street Hemi Shootout area have proven to be valuable in making for a fun Dream Cruise experience. This includes come-and-go parking privileges, bathrooms, a wonderful barbecue buffet, a dyno and a collection of the fastest modern Mopars in the world.
After seeing the popularity of the Modern Street Hemi Shootout parking area at the Woodward Dream Cruise in 2017 and 2018, Dodge came on board for the 2019 event. This allowed the race series to reserve a considerably larger portion of the same parking area in the Woodward Loop, making room for even more awesome modern Mopars and the handful of Dodge displays provided by the automaker.
New Dodge Performance
In addition to allowing the Modern Street Hemi Shootout series to occupy a larger parking area along the Woodward Dream Cruise route, Dodge’s involvement in the legendary event in Metro Detroit included a handful of special vehicles.
Most notably, the huge Dodge show hauler was on hand with the awning extending out over the 2020 Dodge Charger SRT Hellcat Widebody and the recently-announced 50th Anniversary Daytona Edition of the Hellcat sedan. This was the first public appearance for the 717-horsepower Daytona while being the first time that the 2020 Hellcat Charger with the new widebody design was shown off to the general public. The car was on display at the recently Roadkill Nights event, but that was really only accessible to people who bought tickets to the event, whereas the Woodward display was completely free to spectators.
In addition to the pair of blue supercharged 2020 Chargers, Dodge had two large display tents with new model displays. In one tent, the Durango Pursuit was showcased alongside the Challenger Scat Pack 1320 and in the other, the Stars and Stripes Package for the Charger and Challenger was on display. More importantly, on a hot, sunny day, these tents gave many of the Mopar owners who were displaying their vehicles a place to enjoy some shade. Of course, these areas had product experts on hand to answer questions and hand out stickers promoting the Dodge Power Dollars promotion that allows up to $7,970 off of a new Challenger Hellcat Redeye.