As both a Chrysler vehicle owner and a DCX shareowner I have a different philosophy.

I want all DCX products to continually improve in performance, durability and lower cost of production.

I want DCX to pass part of that improvement to the vehicle purchasers in the form of lower prices for even better quality. I want DCX to take part of those improvements and invest in even better research and development. I want DCX to pass on part of that improvement to employees in the form of higher profit sharing checks. And finally I want DCX to pass on part of those improvements to the shareholders in the form of higher dividends and higher stock prices.

I don't want to have DCX sell any 'second rate' engine design, or second rate transmissions, or anything less than the best technology.

 

I noticed a lot of "wants" in your post. I want a lot of things too, but that doesn't mean I get it. As a Chrysler owner, and DCX shareholder, I am sure you are aware of every manufacturers need to cut costs and market strategically. So, I pose this question, pour money into R&D, testing, surveys, etc on a 4.7L V8 (which sells less than the 5.7 Hemi in the Rams), or spend the money on the 5.7? The answer is simple and I agree with DCX - put the Hemi at the forefront of everything, market it like crazy, and watch your bottom line and reputation increase.

Yeah, I wish DCX could throw money at every single engine in its lineup. I wish they put R&D at the forefront of EVERY vehicle in its lineup. But, you got to look at your money makers. Sadly to say, and I mean no offense, a RC 4x2 with the 4.7 is not going to make as much money as a similarly equipped 5.7. I think DCX realizes that it cannot go down the path of GM, that is, having 34+ vehicles in its lineup. It spreads monetary resources too thin. Instead, the Japanese automakers have fewer models, with more money behind each one. This allows the manufacturer to produce all the things you mention. Being that Dodge is part of the Big 3, they also realize they cannot make the Ram a Titan - in the sense there is only one engine offered with 2 cab configurations. It is the demise of the Titan, and would be the demise of the Ram. So, you have a 3.7 V6, a 4.7 V8, and 5.7 V8. Plenty of choices, each offering distinct pros and cons. But for me personally, and I think the majority of the people on this site, they'd rather see money put into developing the Hemi (as they already are with MDS, the 6.1, the concept 392 in the Challenger), than the 4.7.

Take a poll and let's see the results.