Tag: SRT


Question of the Week: Is it a good move to kill the SRT brand?

Question of the Week: Is it a good move to kill the SRT brand?

As the information in Chrysler’s 2014 5-year plan hit the web last week, the key piece of information was that the SRT brand was being consolidated into the Dodge brand – making the SRT Viper the Dodge Viper once again.  Even though the high performance brand is being killed off, there will still be plenty […] More »

By: | May 12, 2014


SRT is Dead and Other News From Fiat Chrysler Automobiles

SRT is Dead and Other News From Fiat Chrysler Automobiles

Fiat Chrysler announced its five year plan for the company—all of the news!—yesterday, and as you can imagine, there were some whoppers. For enthusiasts, the biggest news was the demise of SRT as a standalone brand—though it will still exist as a performance division within the company.

By: | May 7, 2014



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