New Demon Tops All Sellers at Mecums Kansas City Auction

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New Demon Tops All Sellers at Mecums Kansas City Auction

The 840-horsepower Demon outsold all of the classics on hand with a final sale price of more than $130,000.

The 2018 Dodge Challenger SRT Demon is the quickest production car in the world, dashing from 0-60 in just 2.3 seconds while covering the quarter mile in just 9.65 seconds. These cars have proven to be a hot commodity from the day that they went on sale with just 3,300 units being built, leading to the kind of auction prices that you might expect from a limited production street car that will run 9s and lift the front tires off of the ground in the process.

The Demon Heads to Auction

The 2018 Dodge Challenger SRT Demon has an MSRP of $86,090 when you factor in Gas Guzzler Tax and destination fees. We don’t know what options were included with the car that rolled across the Mecum auction block in Kansas City, but if it had the Comfort Audio Group with Leather Seats package ($2,495), the optional leather rear seat ($1), the painted Black Satin graphics package ($3,495) and the high performance Demon Crate ($1), the MSRP rises to $92,082.

2018 Dodge Challenger SRT Demon

You can bring that number higher if you add in one of the optional paint colors (B5 Blue adds $69, Plum Crazy adds $70), the power sunroof ($4,995) or red seat belts ($195), but for less than $93,000, you can have all of the seats in leather, the premium black graphics package and all of the goodies needed to run mid-9s.

However, with just 3,300 units slated for production and just about every car being spoken for, the new Demon is nearly impossible to buy at this point. Some dealerships have one or two available for sale, but you can expect to pay huge markups – often putting the price well over the $125,000 mark. With that in mind, the final selling price of the Demon at the Mecum Kansas City auction shouldn’t come as all that big of a shock.

Demon Leads the Field

Hundreds of new and classic cars and trucks rolled across the auction block of the Mecum Kansas City event last month, but with a final price of $130,900, the 2018 Demon was the highest-priced car to sell at the auction. In fact, the 840-horsepower Challenger was one of just two cars to get into the six-figure range, with a classic Shelby GT350 Mustang coming in second with a final price of $102,300. No other Dodge products ranked in the top ten, nor did any other model vehicles.

Demon with the Crate

While we don’t know what options are fitted to the Demon that sold at the Mecum Kansas City event, if it was well-appointed, it likely had an MSRP in the area of $90,000. Based on that, the winning bidder paid roughly $40,000 over sticker price to get one of the 3,000 units being built for the US market.

In other words, if you are dead-set on getting a 2018 Dodge Challenger SRT Demon, you might be better off paying a dealer markup that leads to a price of less than $130,000, as that appears to be the going auction rate for the 840-horsepower Mopar monster.

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"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

Rall can be contacted at QuickMirada@Yahoo.com


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