Dodge Neon Highlights the Insanity of the Used Car Market

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Dodge Neon Competition

Dodge Neon was built for the show scene, with loads of custom work, but it is $30K.

It is pretty hard to find a clean Dodge Neon these days, especially a coupe from the first generation. Due to the popularity of these small, affordable and fun-to-drive compacts, many of them were driven into the ground when new. Some others were originally purchased and modified by someone who loved them, but as the early Dodge Neon coupes passed from buyer to buyer, those which were once nice – were no longer very nice.

When you couple the rarity of the early Dodge Neon coupe with the current state of the used car market, you would expect to pay a premium for one in “show condition”. However, the heavily-modified Neon coupe shown here is listed on Autotrader.com with a price of $29,999, which represents a premium of roughly $25,000 over Kelley Blue Book pricing.

Dodge Neon Competition

Dodge Neon Competition

This unique first generation Dodge Neon coupe is listed as a “Competition” model, and we are safe to assume that it was used for car shows and/or car stereo competitions. With the stock engine and extensive weight-adding sound system upgrades, it definitely wasn’t used for any performance-oriented competitions, even though it has a Dodge Viper speedometer that goes up to 220 miles per hour.

Dodge Neon Competition

Now, before we are too quick to mock the appearance of this Dodge Neon, let’s keep in mind that back in the late 1990s and early 2000s, this type of décor put a show car on the cutting edge of sport compact fashion. Every proper show car of this era had an absolutely outrageous paint job with as many colors included as possible, with the gaudy design mirrored both inside and out – and in this case, under the hood. Of course, it has “euro” taillights and the same SRT-4 style wing that many sport compact owners added. As an extra touch of car show class, this car has a “custom” full body kit, along with chrome rims that fit over slotted and drilled brake rotors. However, the builder didn’t go cheap, it has Wilwood brakes, not some random eBay junk.

Dodge Neon Competition

Next, like a proper sport compact show car of the early 2000s, this Dodge Neon has custom fiberglass door panels with custom speaker placements, a custom dashboard and a custom center console between the front and rear bucket seats. It has loads of speakers throughout the cabin, an aftermarket screen mounted in the custom dashboard and a Pioneer head unit that has come right from the turn of the century. Anyone who started driving in the 90s knows what a trick head unit that is, or was. The interior also has a Momo steering wheel and a Momo shift knob, as well as an original red-ring-of-death-era Xbox (that is almost guaranteed not to work at this point).

Dodge Neon Competition

The trunk of this Dodge Neon is also fully-dressed with a custom fiberglass speaker enclosure, with room for more speakers and amplifiers.

Dodge Neon Competition

A Monster Price

This 1999 Dodge Neon is exactly what everyone who had a show car in the sport compact scene would have wanted, or needed, if they wanted to bring home trophies. By today’s standards, it is a bit on the tacky side, but unlike most of the custom cars from that era, it appears to have aged remarkably well. The paint still looks good inside and out, the body kit is free the cracks that plagued aftermarket components from the late 90s and the interior trim is also free of cracks or fading. This is probably one of the cleanest examples of an era-correct first generation Dodge Neon coupe “competition” show car that you will find anywhere in the world.

Dodge Neon Competition

The problem is that it is listed at $29,999. KBB lists the value of a 1999 Dodge Neon coupe as ranging from $2,377 to $4,292. Of course, you expect to pay over standard pricing for a heavily modified car, but asking nearly $30,000 for a Dodge Neon with a body kit and a dressed-up interior is a tough sell.

Dodge Neon Competition

Finding someone who wants a show-ready first gen Dodge Neon coupe will be tough. Add in the paint scheme that we are kindly referring to as unique, and the target audience for this car gets even smaller, but when you tack on the $30k price tag, the ideal buyer for this Neon is truly a unicorn in the used car market. That being said, if there was ever a time to ask an outrageous price for a used car, that time is now. Click here for a ton more pictures and for information on buying this beauty.

"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

Rall can be contacted at QuickMirada@Yahoo.com


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